Beyond Comfort Zone

According to the report, by the International Atomic Energy Agency (IAEA), an estimated 1.1 billion people have no access to safe drinking water, 2.5 billion lack proper sanitation and more than five million people die from waterborne diseases each year - 10 times the number of casualties killed in wars around the globe.

More than 2.7 billion people will face severe water shortages by the year 2025 if the world continues consuming water at the same rate, the United Nations has warned.

According to new figures from the UN Economic Commission for Europe at least 120 million people living in Europe - one in seven of the population - still do not have access to clean water and sanitation

Agriculture consumes about 70% of the world’s available water

Quantity of water needed to produce 1 kg of:

- potatoes 100 liter

- wheat: 1 000 liter

- rice: 1 400 liter

- beef: 13 000 liter

This means that the growing consumption of meat is another big treat for exaggerate water consumption and will certainly lead to further increases in the price for food.

The story

Beyond the Great Transformation is a story which has begun one million years ago and is about to end in the mid of this century. It is the story of the Great Transformation of the human culture.

The world around us seems to change at a growing pace, the number of key issues is growing and we have problems to cope with it. We wonder what are the underlying forces shaping our world and we are afraid that some day tectonic shifts will totally transform the social and business landscape. No doubt we are living in a world of transformation and the world of tomorrow will be very different from the world today. It is a strange period in the human history. On one side we can be really proud of our achievements. We have made spectacular progress in all fields of life: science, technology, engineering, medicine, construction, transportation, telecommunication and many others. We have also made tremendous leaps in the development of always more powerful artificial intelligence. On the other side we can see more and more signs of serious problems in all areas of our life. The climate change is only one of them. It is a very serious issue, but the growing population is the most worrisome one. All these key issues are systemically connected to each other creating a connected key issue the growing global divide.